We believe that Bally’s brand will drive revenue and profit growth and build brand equity in the UK market. In September, Bally’s launched its branded online casino app, further bolstering its UK presence. This strategic move allowed the gambling giant to operate brands like Jackpotjoy, Virgin Casino, and Monopoly Casino. The group’s UK operations were pivotal to this success, achieving a remarkable 13.1% increase.īally’s UK market share centers around the Gamesys Group, which the company acquired for over $2 billion in October 2021. Bally’s International Interactive was one of the most significant contributors, reporting revenues of $243.9 million, a 7.2% rise from the previous year’s $227.6 million. In an update to investors, the NYSE-listed company unveiled group-wide revenues of $632.5 million, marking a 9.4% year-on-year increase compared to Q3 2022’s $578.3 million. Recent Results Indicate Impressive Momentum Such successful financial results should set the stage for further growth in the European market. The United Kingdom is emerging as an increasingly significant market for the renowned US gambling group despite the country’s ongoing regulatory changes. Bally’s Corporation’s third-quarter trading report revealed consistent growth across most metrics, reflecting its successful efforts to adapt to rising industry challenges.
